PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Polyu oer sim No Creator / Instructor Graf, Nicolas Language English

MOOC

Hotel Management: Distribution, Revenue and Demand Management Specialization

covers the basics of hotel demand management, distribution, and revenue management. participants will learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape.

Subjects:

Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotel management Hospitality industry -- Management

Resource Type:

MOOC
MOOC

The fundamentals of hotel distribution

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.

Subjects:

Hotel, Travel and Tourism

Keywords:

Hotel management Revenue management Hospitality industry -- Management Hospitality Industry -- Marketing

Resource Type:

MOOC

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.